Pricing that scales with your link operations
Four plans from $49 a month. Start on a 14 day trial with no credit card, and upgrade when a limit actually binds rather than because a sales process told you to.
Premium SEO metric lookups are credit based and optional. Everything else is included.
Flexible by design
Start with what you need and scale without replatforming
Choose capacity for your current projects, monitored links, reports, and collaborators, then expand the same workspace as operations grow.
Starter
For freelancers and solo consultants
$49/ month
Growth
Most popularFor active SEO teams
$149/ month
Agency
For SEO agencies
$299/ month
Domain check credits
Premium metric lookups for domain rating, traffic estimates, and referring domains use credits. Buy them as you need them, or connect your own SEO API key and use no credits at all. The core monitoring and tracking workflow never consumes credits.
500 checks
$29
2,000 checks
$99
10,000 checks
$399
Line by line
What actually differs between plans
Every plan includes the supplier CRM, deal tracking, backlink monitoring, and reporting. These are the rows where the tiers diverge.
| Capability | Starter | Growth | Agency | Scale |
|---|---|---|---|---|
| Seats included | 1 | 5 | 10 | Custom |
| Projects | 2 | 10 | Unlimited | Custom |
| Supplier domains | 500 | 2,000 | Unlimited | Custom |
| Monitored links | 300 | 2,000 | 8,000 | Custom |
| Monitoring frequency | Weekly | Every 3 days | Daily | Custom |
| Return link balance dashboard | ||||
| Bulk domain checker | ||||
| Client reporting | ||||
| White label reports | ||||
| Team activity log | ||||
| Slack alerts | ||||
| API access | ||||
| Single sign-on and SCIM |
Choosing
Pick the plan by your constraint
Most people choose a plan by comparing monitored link counts, then hit a completely different wall six weeks later. The solutions pages describe the shapes these walls take. Here is the honest guide to which limit binds for whom.
If you are a solo consultant, your constraint is projects. Starter allows two, and the third client is the moment you upgrade regardless of how much link capacity you have left over. That is worth knowing in advance because it changes how you price your third retainer: the tool step up is a hundred dollars a month, which should be a rounding error against a new client but is worth building into the number you quote.
Buying the weekly monitoring tier while telling clients you check daily is a gap that eventually gets found out.
If you are a small team, your constraint is seats. Starter is a single seat, so the day you hand outreach to a virtual assistant you are on Growth. Growth's five seats cover most teams up to about eight people if you are disciplined about who genuinely needs to edit rather than just view, though our view is that read only access should be given freely because a colleague who cannot see the data will ask you to export it.
If you are an agency, your constraint is monitoring frequency, and this deserves more thought than it usually gets. Starter checks weekly, which means a placement can be dead for six days before anyone knows. If part of what you sell clients is that you catch problems before they do, then daily monitoring on Agency is not a premium feature, it is the product you are already promising. Buying Growth and telling clients you monitor daily is the kind of gap that eventually gets found out.
If you are in-house, your constraint is probably your IT department. Single sign-on, SCIM provisioning, and API access sit on Scale, and none of them are negotiable once a security review is in progress. If your organization mandates single sign-on, that decides your tier before anyone looks at link volume, so start the conversation there rather than working up from the feature list.
One more piece of advice that costs us money. If you are under roughly 50 placements on a single client and you are the only person touching the data, do not buy this yet. Use the free spreadsheet template and the free tools. Manual verification at that size is an hour a month, and paying for automation buys you convenience rather than capability. Come back at client two, or at a hundred links.
The limits explained
What each number actually means
Six units of capacity, and the practical consequence of running out of each one.
Seats
People who can log in. Extra seats are $19 each per month on any plan. All seats see everything they have a role for, because feature gating by seat type mostly produces shared logins.
Projects
One client website or campaign each. Scopes dashboards, deals, alerts, and reports. Running out means archiving a finished project or upgrading, and sharing one project between clients causes reporting pain.
Monitored links
Placements checked on your cadence. Archiving a dead link frees capacity while keeping its history, so your survival rate stays honest.
Monitoring frequency
How long a link can be broken before you know. Weekly on Starter, every three days on Growth, daily on Agency, custom on Scale. This is what you are really buying at the higher tiers.
Metric credits
Optional lookups for domain rating, traffic, and referring domains. Never consumed by monitoring or tracking, only by enrichment you explicitly request.
API and single sign-on
Scale only. Warehouse export for board level reporting, plus the security requirements most enterprise IT reviews treat as mandatory.
Definition
How link software gets priced
Link building software pricing is usually built on some combination of seats, tracked links, projects, and check frequency, and the mix tells you what the vendor thinks it is selling. Per seat pricing suits collaboration tools. Per tracked link pricing suits monitoring tools. We charge on a bundle of all four because link partnership management genuinely scales along all of them: an agency with ten clients needs more projects, more seats, more monitored links, and faster checks at the same time, and pricing only one dimension would mean overcharging one kind of customer to subsidize another.
01
What is never metered
Status checks, anchor verification, indexability, balance calculation, and reporting. Core workflow, included on every plan.
02
What is metered
Premium third party metric lookups only, and you can avoid them entirely by connecting your own API key.
03
What is gated by tier
Monitoring frequency, white label reports, API access, and single sign-on. Capacity and cadence rather than core capability.
04
What we do not do
Setup fees, mandatory onboarding packages, per client platform fees, or exit charges on your own data.
Total cost
Comparing against what you do now
The honest comparison is not our price against another vendor's price. It is our price against the fully loaded cost of your current process, and that number is almost always underestimated because most of it is labor nobody bills for.
Take an agency with six clients and around a thousand live placements. Manual verification at a realistic ninety seconds per link is twenty five hours per full sweep, which is why nobody does a full sweep and everybody samples instead. Monthly reporting assembled by hand runs a few hours per client. Call the whole thing thirty to forty hours a month of work that generates no new links and no client value beyond confirming what you already claimed.
Now price that in whatever a mid-level SEO costs you. Whatever number you land on, it is a multiple of $299. And the labor cost is not even the expensive part, because the real cost is the sampling: a manual process that checks a fraction of the inventory will miss dead placements, and a client finding those independently is a retainer risk that dwarfs the subscription either way.
The comparison runs differently for a freelancer, and it is worth being straight about that. One client, forty links, an hour a month of checking: $49 buys you back an hour and some peace of mind. That is a real but modest return, and if money is tight the spreadsheet is a defensible choice. The math turns decisively somewhere around the second client or the hundredth link.
Where a subscription genuinely does not pay is if nobody acts on the alerts. Monitoring shortens the gap between a link dying and you knowing, and that gap is only worth money if somebody sends the recovery email. If you have no capacity to do outreach on losses, you are paying for information you will not use, and a quarterly manual audit would serve you just as well.
Costs worth counting on your side
- Hours spent verifying links, at a loaded rate
- Hours spent assembling monthly client reports
- Placements lost and never noticed
- Return links given and never reciprocated
- Duplicate outreach across clients or teammates
- Context lost when someone leaves the team
- Existing tool subscriptions this would replace
Terminology
Billing vocabulary
Precise definitions for the units on this page, so there are no surprises on an invoice.
- Seat
- One person with login access. Extra seats are $19 per user per month on any plan, added or removed as your team changes.
- Project
- One client website or campaign. Scopes dashboards, deals, alerts, and reports, and drives most plan tiering.
- Supplier domain
- A qualified domain stored in your CRM. Prospects you have imported but not qualified count toward this too.
- Monitored link
- One placement checked on your plan's cadence. Four links from one publisher counts as four.
- Monitoring frequency
- How often the full check set runs against each placement. The main thing higher tiers actually buy you.
- Metric credit
- One premium third party lookup for domain rating, traffic, or referring domains. Optional and never used by core monitoring.
- White label report
- A client facing report with your branding and no vendor branding. Agency and Scale only.
- Fair usage
- What unlimited means in practice. Unlimited projects assumes normal agency use, not automated bulk creation.
Questions
Frequently asked questions
Which limit will I hit first?
Rarely the one people shop on. Freelancers hit the project limit at their third client while sitting on unused link capacity. Small teams hit the seat limit the moment they bring in a virtual assistant. Agencies hit monitoring frequency, because weekly checks mean a link can be dead six days before you know. In-house teams hit the IT requirements, since single sign-on and API access only exist on Scale. See the solo consultant view.
What counts as a monitored link?
One placement checked on your plan's cadence. A single URL on a partner site pointing at one of your targets. If the same publisher links to you from four different articles, that is four monitored links. Deleted links stop consuming capacity, though we keep their history so your survival rate stays accurate. See the eight checks per cycle.
What counts as a project?
One client website or campaign. Projects scope dashboards, deals, alerts, and reports, which is why sharing one project between two clients causes problems: every report mixes their data and you end up filtering by hand. Model one project per client and the reporting works on its own.
Do I need to buy credits to use the product?
No. The core workflow runs without any credits or third party keys: status checks, anchor verification, indexability, return link balance, and reporting are all first party. Credits only cover premium metric lookups, meaning domain rating, traffic estimates, and referring domain counts. Bring your own Ahrefs, Semrush, Moz, or DataForSEO key instead if you already pay for one.
How does the free trial work?
14 days, no credit card. You get Growth level features during the trial so you can test return link tracking and the balance dashboard, which are the parts hardest to evaluate from screenshots. Import your existing links on day one, because the first monitoring cycle on a real link set is the most informative thing that will happen during your trial.
Can I switch plans or cancel anytime?
Monthly plans cancel anytime, no questions and no exit call. Annual plans get a prorated refund on the unused portion. No setup fees, no minimum commitment. Downgrading is fine too, though if you drop below your current project or link count you will need to archive the excess first.
What happens to my data if I leave?
Export everything to CSV: suppliers, contacts, deals, and monitored links with their full status history. No export fee, no gated data. Any tool that makes leaving hard is telling you something about how confident it is in the product.
How does seat pricing work?
Each plan includes a base seat count: Starter 1, Growth 5, Agency 10, Scale custom. Extra seats are $19 per user per month. All seats get full feature access, because gating features by seat type mostly produces workarounds rather than upgrades. Role based access controls what people can change, not what they can see.
Is there a discount for annual billing?
Yes, and if you are weighing it up, we would suggest running monthly for the first two or three months. Annual is a better deal only once you know the tool fits your workflow, and a discount is a bad reason to commit before you have run a full reporting cycle on it.
Is there a plan for a single small client?
Starter is the floor at $49. Below that, use the free tools and the spreadsheet template, and we mean that seriously rather than as a courtesy. Under about 50 placements on one client, manual verification takes an hour a month and paying for software buys you convenience rather than capability.
Related
Before you decide
The free tools and templates cover a real part of the workflow before any of this applies.
Free tools
Balance calculator, ROI calculator, and two checkers, no signup.
Read moreFree templates
The spreadsheet approach, documented properly.
Read moreFor SEO agencies
Why monitoring frequency is the binding limit for agencies.
Read moreFor freelance SEOs
The honest math on when $49 starts making sense.
Read moreAll features
The eight modules, and what each plan unlocks.
Read moreTalk to sales
Describe your setup and we will name a tier.
Read moreStart on the plan that fits today
14 day trial, no credit card, and no upgrade pressure until a limit genuinely binds.