Know the moment a backlink breaks, not 30 days later

Backlink monitoring is the continuous, automated process of checking every backlink your team has earned or placed for changes in status, anchor text, rel attributes, indexability, and redirects. Without monitoring, link equity silently leaks through nofollow flips, anchor edits, page noindex changes, and editorial removals, often discovered only after rankings drop. LinkSwapy runs 8 distinct checks on every link, every cycle.

Frequency scales with your plan: weekly on Starter, every 3 days on Growth, daily on Agency, and on a custom schedule (down to hourly) on Scale. You can also trigger a manual recheck on any individual link at any time from its detail page, useful when you've just published or asked an editor to fix something.

Eight things per cycle: (1) HTTP status code and SSL validity, (2) backlink presence in HTML, (3) anchor text match against the agreed anchor, (4) rel attribute (dofollow / nofollow / sponsored / ugc), (5) page-level noindex meta or X-Robots-Tag, (6) canonical URL of the source page, (7) target URL resolution (catch redirect chains), and (8) last-checked timestamp for audit and reporting.

LinkSwapy creates a Critical alert, marks the deal as Issue Detected, and drops the link into the Lost Link Recovery queue. The partner's exchange balance auto-updates, and a pre-filled recovery email (with the original anchor, target URL, and supplier contact) is ready for one-click outreach. Detection speed is what makes that outreach work, because an editor who made a change days ago can reverse it trivially.

Yes. LinkSwapy parses the full rel attribute on every check. When dofollow flips to nofollow, sponsored, or ugc, the three most common silent link-equity leaks, you get a Warning alert with the before/after diff. This catches policy changes that remove your equity without removing the link.

Yes. Import any source-URL / target-URL pair via CSV upload and LinkSwapy monitors it the same way as deal-attached links. This is the standard workflow for tracking unsolicited mentions, digital PR placements, and links acquired before you started using LinkSwapy.

On each check, LinkSwapy captures the link's anchor text and compares it against the agreed anchor stored on the deal. Any divergence, even a single word edit, triggers a Warning alert with the diff. This catches editorial proofreads that silently shift which keyword your link supports.

No. LinkSwapy's core monitoring (status, presence, anchor, rel, noindex, redirects, canonical) is built in, no API needed. You can optionally bring your own Ahrefs / SEMrush / DataForSEO key for enrichment (DR, traffic, referring domains) but it's not required for monitoring.

A backlink checker is a one-time lookup tool, you paste a URL, it returns what links exist now. Backlink monitoring runs continuously: every link is rechecked on schedule, changes generate alerts, and a full history is preserved per link. Checkers tell you what is; monitoring tells you what changed.

Yes. Every check is logged: timestamp, HTTP status, presence, anchor, rel, indexable, canonical, and target URL state. The full history is exportable to CSV and surfaces on the link detail page as a timeline so you can see exactly when (and how) a link changed over time.