Every exchange, every status, in one record

A link exchange tracker is a system that models the full lifecycle of a link partnership, from first reply through to live link and ongoing monitoring, capturing anchor text, target URL, placement URL, deal type, owner, and status on both sides of the exchange. It replaces the 'link in / link out' spreadsheet that breaks the moment your deals become more complex than a simple two-way swap.

Yes. A-B-C exchanges are a first-class deal type in LinkSwapy. The full chain is modeled: which sites are in the triangle, which side gave what to whom, and an alert fires the moment any leg of the chain breaks. Most spreadsheets can't represent A-B-C cleanly, LinkSwapy does it in one record.

Eight: A-B (classic two-way swap), A-B-C (three-way), 2-for-1 (you give two, they give one), Guest post exchange, Insertion exchange (link inserted into an existing post on each side), Partnership link (editorial / relationship), Paid plus exchange (hybrid paid + reciprocal), and Network exchange (linking inside a partner network). Each type captures the right fields, guest posts track content + links separately, insertions track the source post URL, paid-plus tracks the paid amount.

Eight stages: Draft → Negotiating → Agreed → Content sent → Awaiting publish → Supplier live → Return pending → Monitoring. From Monitoring, a deal can branch to Recovered (if a link was lost and restored), Renegotiated (if anchor or placement changes), or Canceled. Each transition is timestamped and attributable to a teammate.

Once a deal is Live, LinkSwapy checks the supplier's link and your return link on the cadence your plan supports (daily on Growth+, weekly on Starter). On each side it verifies the link exists, the anchor matches, the rel attribute hasn't changed to nofollow/UGC/sponsored, the link target hasn't been 301-redirected to a weak page, and the placement page is still indexable. Drift on either side creates an Alert tied to the deal record.

Yes. Every deal has an owner, and your team's Slack-style activity feed shows handoffs. When Sarah marks a deal Agreed and Marcus picks up Content sent, both names are attached to the deal forever, no more 'who's chasing this one?' in standup.

Yes, the Deals page has both table and kanban views. Drag a deal across columns (Negotiating → Agreed → Content sent → Awaiting publish → Live). Filter by deal type, owner, project, supplier, or anchor. The kanban respects per-stage SLAs you set per project.

LinkSwapy detects it on the next monitoring sweep, creates a Lost-link Alert tied to the deal, and surfaces it in the dashboard with the deal context (when it went live, what anchor was agreed, who the owner is, the contact email). One click drafts a recovery email from a template prefilled with the original deal terms.

A sheet captures a static field set ('partner', 'URL given', 'URL received'). A generic CRM models contacts and deals but doesn't understand link mechanics, anchor text, rel attributes, redirect chains, link drift. LinkSwapy is built for the actual unit of work: a link in a specific position on a specific page, with specific attributes, that needs to stay there.

Yes. Export to CSV with every field (anchor, target URL, placement URL, type, status, dates, owner, notes), or generate a branded PDF report grouped by project / month / status. Both work without leaving the app.