Stop over-giving in link exchanges

Return link tracking is the practice of monitoring every backlink you've given to and received from a partner site, calculating the running balance per partner and per project so you know who owes who. In LinkSwapy, the balance updates the moment a link is published, removed, redirected, or noindexed, so the number you see is always current.

By default, each live, dofollow link counts as +1 in one direction and -1 in the other. The default mode is count-based: 'They gave us 5, we gave them 7, balance = -2.' You can switch to DR-weighted balance (each link's value = partner's DR / 10) when partners with very different authority should be valued differently.

An over-given partner is one where your given count exceeds their given count by a threshold you set (default: 2 links). LinkSwapy shows them with a warning badge and excludes them from bulk outreach by default until they reciprocate. This stops your team from continuing to publish links to partners who aren't returning the favor.

Configurable per project. Defaults: a Warning at 14 days pending and a Critical alert at 30 days pending. Reminders surface in your Alerts inbox, on the deal page itself, and optionally via Slack or email. Each reminder includes the partner contact and a pre-filled follow-up message.

Yes. A-B-C three-way exchanges are first-class deal types. LinkSwapy tracks both legs of the chain (you publish for B, B publishes for A) and accounts for each side's balance independently so neither leg gets forgotten or double-counted.

Yes. The CRM operates at two levels: per-project balance (one client's exchanges) and workspace-level rollup (every project combined). The workspace view catches the case where 'Client A' and 'Client B' independently exchange with the same partner, so your agency doesn't over-give in aggregate without realizing.

LinkSwapy's monitoring detects the loss within 24 hours (Agency / Scale: hourly; Growth: every 3 days; Starter: weekly). The partner's balance automatically updates: their +1 reverts. If you're already monitoring a recovery workflow, the link drops into your Lost Links queue with the partner contact pre-attached.

Yes. Switch to DR-weighted mode in workspace settings: each link's contribution to balance is partner's DR / 10 (so a DR70 link is worth 7, a DR30 link is worth 3). Useful when you trade with very high- and very low-authority sites and want a fair value comparison.

Yes. Generic CRMs (HubSpot, Pipedrive, Salesforce) have no concept of reciprocity, link types, or balance. They model deals around dollar values. Return link tracking is a primitive of link partnership management, LinkSwapy models it as a first-class data structure, not a custom field.

Yes. On Agency and Scale plans, you can generate a white-label monthly partner report showing every link given, every link received, and the running balance, useful for transparent agency-client conversations or for showing partners the value of the relationship.